Last week, Servio attended the first 3 days of Etail East in Boston. We kicked off the event on Monday, with a very high-quality learning day at the Advanced Search Summit.

This intensive 1-day session brought together top retailers involved in search and SEM for their companies, and they delivered keynotes and case studies in a round-table format. Our CEO, Alex Edelstein, presented on the best practices for Product Page Optimization and Category Microsites, two innovative solutions we see our clients using successfully.

We showcased ranking improvements, including a product page moving to #1 from #10 by using content the right way (Congratulations, Target!) and how our client, Office Playground, applied cutting-edge search strategies to deliver 7x ROAS on its PPC campaigns.

Our team had a great 2 days on the floor at the main event, which was full of great retail attendees and showcased lots of interesting solutions. We love the eTail conference and look forward to eTail West next year!

Here are a few pictures from the event:

Beautiful morning in Boston!

Our CEO Alex Edelstein presenting on a panel.

One of the many great breakout sessions at eTail East.