Videos and Webinars

Webinar: Creating Content At Scale

Creating content is a constant challenge. What do you create, where does it get distributed, and how do you tackle it all? Servio participated in a 45 minute content creation webinar with Trada, and with Crowdflower, where our goal was to redefine the way you think about content creation. We share strategies to manage crowd-created content, explain how to maximize your ROI, and provide tips on how to leverage your content across multiple channels to get the most value out of it.

Webinar: Content, Freshness and SEO- What’s Important for Large Sites in 2012

Responsible for content, SEO, or commerce, for a large site? Check out our recorded webinar, Content, Freshness and SEO- What’s Important for Large Sites in 2012, with Rand Fishkin (founder of SEOMoz) and Katharine VanderDrift (Director of SEO, Servio).

Video: The Impact of Google Panda and Duplicate Content On E-commerce SEO

Google’s Panda algorithm update created major SEO issues for e-commerce sites using duplicate product content from manufacturers, and things haven’t gotten any better with Google’s latest Panda releases. This two-minute video explains the SEO impact of using duplicate content and describes the type of product content that’s ranking highly in Google today. http://www.serv.io/blog/2011/10/26/454/

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