The product pages on your site need unique product descriptions to avoid being penalized by the Google Algorithm. If your product pages use manufacturer descriptions, you may risk being penalized for duplicate content.
Search engines actively reward pages that present fresh and unique content, while they heavily penalize duplicate content. This means that a competitor with an identical product but with a fresh page featuring a unique product description can rank ahead of you
Very large sites, with expanding catalogs of products and hundreds of thousands of pages, struggle to meet these editorial demands
Servio helps enterprise clients launch product pages that are keyword-focused, optimized with SEO-ready meta-data and, most importantly, naturally written with content that customers find useful and actually want to read.
CONTACT US to discuss your eCommerce content needs.