The scale and breadth of PPC campaigns has far outpaced the ability of websites to produce targeted, high-quality PPC landing pages. This has resulted in the landing pages for most PPC ads being auto-generated algorithmically and a heightened risk of consumers being presented with a page that may not, in fact, relate to the product that attracted their click.
Search engines understand this and evaluate the quality of your PPC landing pages, assigning each a quality score. Pages on your site that have little to do with the PPC ad that drove the traffic, as well as landing pages that have high bounce rates (where consumers enter your site and immediately exit), are penalized with a low quality score. This directly impacts the price-per-click you pay in your PPC campaign and represents a lost opportunity to convert your customer. Servio assesses your products and categories, identifies the products for which you should have a landing page, and creates the landing page for you to place on your site. This research for (and handcrafting of) targeted pages is conducted on a massive scale by a skilled distributed labor force, making it possible to rapidly improve your PPC campaigns.
Trained researchers assess your site and identify products with considerable traffic for which your site doesn’t currently have category pages. We exclude any pages that currently rank highly in search results. For product categories that reveal PPC opportunities, we handcraft marketing copy, identify images and build the metadata that supports the page in natural searches. Your PPC campaigns can include links to optimized product marketing pages that will continue to rank your products even after the campaign concludes.
CONTACT US to learn more about how Servio can produce custom landing pages for your PPC campaigns.