The smartest retailers introduce fresh content and interlinking to their category pages to reach new customers. Adding content to your category pages makes them searchable by consumers and attracts more customers to your site. The typical category page is image heavy and ‘text lite’, leaving these pages relying, for ranking, on Meta data and alt tags. These pages, though attractive and useful for customers on-site, rarely rank in organic search.
Turning your category pages into information ‘microsites’, super-charges the reach of your site, drives new customers and increases conversion.
Best in class category pages typically include full keyword optimization of page content and metadata, as well as related content Buyer’s Guides, use guides, hints & tips, fun facts and comparisons. By placing your category page at the center of a range of high quality, expertly written pages, you leverage the value of interlinking as well as being able to reach an expanded audience through long tail search terms.
Servio can show you how savvy online marketers are now going beyond images and diversifying the content on category pages to grow revenue.
Servio produces keyword-rich content for category pages and refreshes existing content that has become stale. In addition to providing a boost to search results, this exercise provides you with an opportunity to tap into long-tail keywords and interlinking content via targeted keyword anchor text, all of which helps your pages rank high in search results.
CONTACT US to discuss how fresh category page content can help improve your natural search rankings.