Responsible for content, SEO, or commerce, for a large site? Check out our upcoming webinar, Content, Freshness and SEO– What’s Important for Large Sites in 2012, with Rand Fishkin (founder of SEOMoz) and Katharine VanderDrift (Director of SEO, Servio).
Wednesday, January 18, 2012 – 1:00 PM EST / 10:00 AM PST
With Google’s recent updates to its freshness algorithms, maintaining fresh content has become more important than ever, particularly for larger websites with multiple pages. But how do marketers successfully build quality, scalable content?
This webcast features SEO expert Rand Fishkin of SEOMoz, who will review some of the recent changes in Google’s algorithms for freshness, and how marketers can build quality content across all their web pages. Following Rand’s presentation, Katherine VanderDrift, Director of SEO at Servio, will share case studies from two leading large sites detailing how they’ve tackled their content and freshness issues at scale.
You’ll learn:
- what’s behind the latest Google freshness update
- how to build freshness into content for a large website
- how content, ranking, and SEO are intertwined