Servio Webinar w/Rand Fishkin on “Content, Freshness, and SEO” for Large Sites Now Available in Archive

If you missed our recent webinar with Rand Fishkin and our Director of SEO, Katharine VanderDrift on Content, Freshness, and SEO for Large Sites, you can now check out the recorded version on demand. Rand gives a great overview of Freshness and how it relates to content. Katharine dives into two case studies that show the impact of content on the search rankings of pages at large site.

Watch the recorded webinar now. 

 

 

 

 

 

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Content, Freshness, and SEO Webinar Today- Today – 1:00 PM EST / 10:00 AM PST

Are you struggling to scale content for a large site or unsure what the ROI value of content is with Google’s latest changes?  If your are puzzled by Panda, and frustrated by Freshness check out today’s webinar on Content, Freshness and SEO
,– What’s Important for Large Sites in 2012, with Rand Fishkin (founder of SEOMoz) and Katharine VanderDrift (Director of SEO, Servio).

Today – 1:00 PM EST / 10:00 AM PST

With Google’s recent updates to its freshness algorithms, maintaining fresh content has become more important than ever, particularly for larger websites with multiple pages. But how do marketers successfully build quality, scalable content?

Today’s webcast features SEO expert Rand Fishkin, who will review some of the recent changes in Google’s algorithms for freshness, and how marketers can build quality content across all their web pages. Katherine VanderDrift, will also share case studies from two leading large sites detailing how they’ve tackled their content and freshness issues at scale.

You’ll learn:

  • What’s behind the latest Google freshness update
  • How to build freshness into content for a large website
  • How content, ranking, and SEO are intertwined
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Recorded Webinar– Creating Content at Scale

Creating content is a constant challenge.  What do you create, where does it get distributed, and how do you tackle it all?
Servio participated in a 45 minute content creation webinar with Trada, and with Crowdflower, where our goal was to redefine the way you think about a content creation strategy.
We share strategies to manage crowd-created content, explain how to maximize your ROI, and provide tips on how to leverage  your content across multiple channels to get the most value out of it.

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Servio CEO, Alex Edelstein Speaking at SMX West on Driving E-commerce Through Search

Alex will present case studies from two of Servio’s e-commerce customers at the upcoming SMX West event.  He’ll discuss how Servio helped tackle quality and scale, while delivering a nearly 20x ROI value.

The panel will be at 1pm on March 1st.

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Content, Freshness, and SEO for Large Sites: Webinar w/Rand Fishkin and Katherine VanderDrift on 1/18. Register Now!

Responsible for content, SEO, or commerce, for a large site?  Check out our upcoming webinar, Content, Freshness and SEO– What’s Important for Large Sites in 2012, with Rand Fishkin (founder of SEOMoz) and Katharine VanderDrift (Director of SEO, Servio).

Wednesday, January 18, 2012 – 1:00 PM EST / 10:00 AM PST

With Google’s recent updates to its freshness algorithms, maintaining fresh content has become more important than ever, particularly for larger websites with multiple pages. But how do marketers successfully build quality, scalable content?

This webcast features SEO expert Rand Fishkin of SEOMoz, who will review some of the recent changes in Google’s algorithms for freshness, and how marketers can build quality content across all their web pages. Following Rand’s presentation, Katherine VanderDrift, Director of SEO at Servio, will share case studies from two leading large sites detailing how they’ve tackled their content and freshness issues at scale.

You’ll learn:

  • what’s behind the latest Google freshness update
  • how to build freshness into content for a large website
  • how content, ranking, and SEO are intertwined
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Attending SMX West 2012?

Servio will be exhibiting at SMX West 2012, February 28-March 1.  While we’ve made the SMX circuit exhibiting and speaking all over the world, from Seattle to Stockholm, this will be the first time we’ve done an SMX event closer to home. If you’re attending the show, give us a call at 415-512-1590 to set up a time to meet and discuss your content strategy.

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